Cleaning it Softly

Max Kleen 9

 
 

We were commissioned to create something fluffy, soft, clean and most importantly, heroic — and so we did.

Partnered with Dentsu LHS & Creative Walk, we present you with this fun TV spot for Max Kleen 9's newest Softergent.

 
 

Final Frames

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Pre-Production

 

Mascot Design Options

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Expressions

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2D Turnaround

Fur Texturing

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Accessorization

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Frame Development

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Final 3D Renders

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The Peeps Behind

Client
Max Kleen 9

Agency
Dentsu LHS

Production House
Creative Walk

Film Director
Kang

Producers
Jason Yee
Loviss Liew

Video Editor
WyHoong Lim

Mascot Design & Animation by
Two People Studio

Mascot Design
Qiu Rong

3D Modeling, Rigging, Lighting, Texturing & Animation
Sky Ng

Sound Design
White Noise Studio