Rediscover Real Joy with Ribena Light
Ribena
We're not saying that a real connection tastes like Ribena necessarily, however, it just might.
With that being said, put down ya phone and pick up a Ribena Light.
We had a blast making blackcurrants bounce and ooze explosive juice with our fave folks at Merdeka LHS!
Initial Styleframes
The brief came to us outlining the requirement to create two contrasting worlds — the Real World and the Ribena World.
The Real World is a dull & lackluster where every human being is obsessed with their mobile phones, with most of them caged in their satirical social media frames.
The Ribena World is a world filled with jumping blackcurrants and confetti.
Processes
Original Character Design
by Merdeka LHS
The Peeps Behind
Client Suntory
Product Ribena Light
Agency Merdeka LHS
Chief Creative Officer Huang Ean Hwa
Art Director Tommy Chin
Content Producer Rachel Lian
Copywriter Deborah Woong
Original Character Design Merdeka LHS
Animation Producer Aster
Creative Director Rong
Storyboard Jo
Styleframes Rong, Matthew, Jo
2D Illustration Rong, Matthew, Soon, Jo
2D Animation & Compositing Rong, Matthew, Elaine, Soon
Cel Animation Rong, Soon, Jo
3D Character Modeling & Rendering Sky
3D Character Rigging & Animation Wubin Yow
Voice Denise Chan
Recording Studio White Noise Studios
Music Friendship Park - Honey Bee
Music Editing Ambrose Yu
Sound Design The Pigeon Sound
Original Character Design by Merdeka LHS
Designed & Produced by Two People Studio