Nian: The Untold Story
Hong Leong Bank Malaysia
The Chinese New Year is undeniably our studio's favouriestest season of all time 🧧🧨
In collaboration with Think Tank & Chevie Law, we lived vicariously through our dongdongqiang fantasy this year (thanks COVID!) by creating a world & crafting the illustration to tell the untold story of the ferocious beast Nian for Hong Leong Bank.
Check out the early exploration of the character design and the little world they live in.
Styleframes
Exploration
The Peeps Behind
Client Hong Leong Malaysia
Agency Naga DDB Tribal
Production House Think Tank
Exec Producer Intan Sham
DOP Nicholas Chin
Editor Sean Yap
Creative Director Rong
Producer Aster
Character Design Rong + Jo
2D Illustration Rong + Jo + Soon
2D Animation & Compositing DTT Post / Think Tank
Sound Two AM Music
Designed & Illustrated by Two People Studio
Produced, Directed & Animated by Think Tank
2021