Introducing ModelArts 3.0, an AI development platform by HUAWEI Cloud. This time around we meddled with lots of moving vehicles, machineries, DNA sequence to debut this short for HUAWEI's annual flagship event.

ModelArts 3.0 for HUAWEI CONNECT 2020

HUAWEI

 

Introducing ModelArts 3.0, an AI development platform by HUAWEI Cloud.

This year we meddled with lots of moving vehicles, machineries, DNA sequence to debut this spot at HUAWEI’s annual flagship event.

What you see up there is the stage mockup, where a troupe of AR elements are off the screens, as experienced by the live audience!

 
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ModelArts 3.0 for AI developers.

The concept revolves around creating an ecosystem whereby all things work together as a whole seamlessly, to resemble the seamless design of ModelArts 3.0.

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Flying objects, literally.

We also got to experiment with augmented reality to give viewers a 3D experience with objects moving out of the screens.

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Credits

Client UNIWAY
Brand HUAWEI
Production Super Bonfire
Creative Director Kaism
Executive Producers David Ran, Shukri
Production Producer Charlotte
Producer Daniel

Concept Two People Studio
Creative Director Rong

Styleframes & Art Direction Rong, Sky, Soon
3D Director Sky
Motion Design & 3D Motion Graphics Soon
3D Modeling Soon, Marcus, Jayson
3D Animation Sky, Soon, Marcus
VFX & 2D Compositing Soon

 

Collaborated with & Produced by Super Bonfire
Designed & Animated by Two People Studio

2020